Samsung 50" U7900F Crystal UHD 4K Smart TV (UN50U7900FFXZC)

Crystal Processor 4K:
See every shade of colour in all its original glory with Samsung’s advanced processor. Plus, powerful 4K upscaling ensures you get up to a 4K resolution for the content you love.

PurColour:
Watch films so vivid that it feels like you’re there. PurColour produces a wide range of colours with optimal quality for an immersive, true-to-life experience.

MetalStream Design:
Inspired by aircraft design, this TV features a luxurious metal body. A single sheet of metal is used to create the slim bezel, enabling a truly immersive experience.

Endless Free Content:
Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Samsung Knox Security:
Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with regular updates.

Gaming Hub:
Enjoy a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favourites.

SmartThings:
With a built-in smart hub, your TV can connect and control smart devices – even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

Adaptive Sound:
Adaptive Sound has audio scenic intelligence that optimizes sound based on real-time scene analysis by content type.

AI Energy Mode:
By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness, reducing overall energy consumption. Also, it analyzes the content scene by scene to subtly adjust brightness where possible, to cut down on energy consumption.