LG 50" UT7570 UHD 4K Smart TV with webOS 24

Breathtaking Colour:
Powerful colours pop with HDR10 Pro and Ultra HD. They deliver dramatic visuals and elevated picture quality by enhancing individual colours onscreen.

Ultimate Streaming:
Browse your favourite streaming apps and let LG channels connect you to over 300 channels of sports, fitness, cooking and more with webOS 24. Plus, discover new, exclusive content only on LG TV.

Cinema Experience:
With Filmmaker Mode, see everything as the director intended. Movies and TV shows are upscaled to 4K, delivering sharper images and more life-like details.

Optimized Gaming:
Customize your gaming experience quickly with the LG Game Optimizer and explore a vast library of cloud gaming titles without having to wait for downloads or updates. Plus, enjoy smooth action at high speeds with features like Auto Low Latency Mode, HGiG and more.

Immersive Sound:
The 5.1 virtual surround sound system immerses you by optimizing audio to fit your space and balances the audio according to the genre for rich clarity and refined sound so you don’t miss a single detail.

Incredible Viewing Experience:
See enhanced brightness, hear improved sound and experience refined picture detail thanks to the powerful α5 AI Processor Gen 7.

Brightness Control:
By detecting the light in your space, Brightness Control balances the picture accordingly for crisp, clear visuals any time of day.