Samsung 98" DU9000 4K Crystal UHD Smart TV with Tizen™ OS

Supersized Picture:
AI-powered image enhancements are tailored to the large screen, delivering AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black enhancement technologies to deliver optimal picture specifically tailored to the super-sized screen.

Immersive Sound:
Virtual sound tracks action, is fine-tuned to your content and optimizes it based on real-time scene analysis for a fully immersive audio experience.

Breathtaking Colour:
See every shade of colour in powerful 4K resolution thanks to innovative picture technology that analyzes regions of each image to dynamically adjust the contrast. Plus, high dynamic range increases light level ranges so you can see enhanced contrast between light and dark.

Samsung Tizen OS:
Upscale your entertainment with the latest apps and services like Samsung TV Plus, Gaming Hub and over 200 free live TV channels. Plus, easily manage your daily activities and control your smart devices, straight from your TV.

4K Upscaling:
With 4K upscaling and crystal processor technology, you’ll get near-4K resolution across all your favourite content.

Gaming Optimized:
Motion Xcelerator delivers peak gameplay performances and create consistent crisp visuals at blazing- fast speeds. Plus, utilize the Gaming Hub to access cloud gaming platforms, console games and standalone apps and check out recommendations across platforms.

Minimalistic Design:
With more screen and less bezel, an elegant design draws you in for distraction-free viewing.