Samsung 55" S90D 4K OLED Smart TV

Vibrant Colour:
Delivered by Quantum Dot technology, the unique OLED technology provides deep blacks, clean whites and a vast spectrum of colour via cutting edge, self-illuminating pixels for accurate, bright visuals.

Neural Quantum Processor:
Feel the full power of AI in 4K with Samsung’s unique multi-intelligent processor that creates incredible viewing experiences. Twenty different neural networks perform respective upscaling to a near-4K experience and automatically learn scene-by-scene to optimize any viewing condition and improve your content.

Dolby Atmos Sound:
Be fully immersed in the action and enjoy a Dolby Atmos sound experience with top-channel speakers that deliver multi-dimensional sound.

Gaming Optimized:
Motion Xcelerator Turbo Pro delivers incredible performance and creates consistent crisp visuals at blazing-fast speeds, while FreeSync Premium reduces stutter and screen tearing for optimal gaming.

AI Customization Mode:
The NQ AI Processor automatically detects what content is playing and auto-adjusts your picture settings for optimal viewing.

EyeComfort Mode:
By pre-loading local sunset and sunrise times into the screen, your TV will automatically adjust the display accordingly for lowered brightness and colours after sunset. This provides softer lighting for your eyes, so it’s easier to unwind.