LG 50" UA77 4K UHD Smart TV

Enhanced Experience:
Powered by the Alpha 7 AI Processor Gen8, 4K upscaling and Dynamic Tone Mapping Pro come together to bring your favourite content to life with brilliant brightness, incredible sound and refined picture details.

Ultimate Streaming:
Browse your favourite streaming apps with ease and get instant access to over 350 free channels including movies, breaking news, sports and more. Plus, discover new titles and rewatch old favourites with just an internet connection – no app subscriptions required.

Colours That Pop:
See dramatic visuals and elevated picture quality thanks to HDR10 Pro, which enhances every onscreen colour for breathtaking effect.

Filmmaker Mode:
Watch films just as their directors intended thanks to automatic preservation of the director’s original colors, settings and frame rates for a true cinema-like experience at home.

Gaming Optimized:
Be immersed in real-time action with virtually no tearing thanks to optimized features like FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming.

TV Mirroring:
Display content straight from your phone to our TV with Apple AirPlay 2 and Google Cast. Watch videos, play games or share photos for a more immersive experience.